SCHEELS Groundbreaking

On Wednesday, February 17, 2016, SCHEELS broke ground on their new location in Johnstown’s 2534 development. During the ceremony, Johnstown Mayor Mark Romanowski addressed the crowded tent of excited attendees saying, “Johnstown is open for business!” Allen Schulp of Carson Development and Thad Lienemann, V.P. at Sampson Construction, joined SCHEELS Chairman Steve D. Scheel in spreading excitement of the coming “retail adventure” and praised Johnstown Town staff as the best yet in terms of working with the company to make this opportunity become a reality. SCHEELS in Johnstown will open in September 2017, creating 400 new jobs!

The 250,000-square-foot SCHEELS in Johnstown will feature more than 85 specialty shops ranging from technical running gear and the latest fashion, to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection will be the largest in the region with everything for toddlers to all athletes, from serious hikers to beach goers, and from hunters to the fashion conscious. There will be a World Class golf shop, bike shop, ski shop, canoe and kayak shop, and fishing shop. The gun and hunting shops will have a selection of guns ranging from everyday shooters to modern sporting firearms.

Special attractions will include a huge 16,000 gallon aquarium; a 65-foot, 16-car, operating Ferris Wheel; photo opportunities; a wildlife mountain; and shooting galleries. Customers will be able to test their gold skills on the in-store simulator while trying our new products. No shopping experience would be complete without tasty treats; SCHEELS’ restaurant and fudge shop, named Ginna’s Café, will serve gourmet soups and sandwiches, Starbucks coffee and specialty drinks, 24 flavors of homemade fudge, and 18 flavors of gelato. For more information, specifically about the Johnstown SCHEELS, visit